Este Programa de Cursos Integrados tem como objetivo oferecer uma visão abrangente sobre os principais aspectos da pesquisa de mercado e como isso pode impactar a estratégia de marketing de uma organização.
Pesquisa de Mercado e Estratégia de Marketing Specialization
Pesquisa de Mercado e Estratégia de Marketing Specialization
Como pesquisa de mercado colabora com o marketing. Desenvolva suas habilidades de pesquisa de mercado para desenvolver estratégias de marketing.
Instructors: Andres Veloso
Included with 
Get in-depth knowledge of a subject
(17 reviews)
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(17 reviews)
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Surveys
- Data Collection
- Market Analysis
- Strategic Decision-Making
- Data Analysis
- Predictive Modeling
- Survey Creation
- Qualitative Research
- Market Research
- Quantitative Research
- Sampling (Statistics)
- Marketing Management
- Strategic Marketing
- Analysis
- Marketing Strategies
- Exploratory Data Analysis
- Market Intelligence
- Data-Driven Decision-Making
- Marketing Analytics
- Forecasting
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Portuguese (Brazil)
108 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Fundação Instituto de Administração
Specialization - 4 course series
What you'll learn
Skills you'll gain
Market Research, Marketing Strategies, Strategic Marketing, Marketing Management, Digital Marketing, Marketing Analytics, Data-Driven Decision-Making, Market Intelligence, Customer Insights, Target Market, A/B Testing, Consumer Behaviour, and Statistical Hypothesis Testing
What you'll learn
Skills you'll gain
Qualitative Research, Data Collection, Market Research, Analysis, Interviewing Skills, Surveys, Focus Group, Research Methodologies, Presentations, Consumer Behaviour, and Research
What you'll learn
Skills you'll gain
Quantitative Research, Data Collection, Market Research, Data Analysis, Sampling (Statistics), Research Methodologies, Data Quality, Statistical Analysis, and Survey Creation
What you'll learn
Skills you'll gain
Correlation Analysis, Quantitative Research, Data Analysis, Regression Analysis, Exploratory Data Analysis, Forecasting, Statistical Analysis, Marketing Analytics, Market Analysis, Customer Analysis, Market Research, Strategic Marketing, Strategic Decision-Making, Variance Analysis, Statistical Modeling, Unsupervised Learning, and Predictive Modeling
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
Este Programa de Cursos Integrados leva em torno de 4 meses para ser finalizado. Contudo, o tempo de estudo dependerá da sua disponibilidade. Recomendamos que você se dedique aos estudos diariamente, completando um módulo a cada semana.
Para acompanhar este programa de cursos integrados, que é destinado a alunos iniciantes no tema, não há necessidade de conhecimentos prévios. Contudo, experiência em atuar em áreas correlatas aos cursos contribui com o aprendizado.
Os cursos podem ser feitos conforme seu interesse ou necessidade. Contudo, recomendamos a ordem na qual os cursos estão dispostos, para facilitar o entendimento dos conceitos abordados.
More questions
Financial aid available,