Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos.
Marketing con Redes Sociales Specialization
Marketing con Redes Sociales Specialization
Conviértete en un Experto en Medios Sociales. Desarrolla una aproximación holística al marketing en medios sociales
Instructors: María de los Angeles Ramos Solano
Included with 
Get in-depth knowledge of a subject
(2,523 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(2,523 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Key Performance Indicators (KPIs)
- Content Strategy
- Social Media Campaigns
- Social Media Management
- Content Marketing
- Social Media
- Active Listening
- Plan Execution
- Marketing Strategies
- Performance Measurement
- Smart Goals
- Social Network Analysis
- Goal Setting
- Social Media Strategy
- Social Media Marketing
- Marketing
- Client Services
- Campaign Management
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
50 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Tecnológico de Monterrey
Specialization - 5 course series
What you'll learn
Skills you'll gain
Social Network Analysis, Social Media, Customer Engagement, Content Performance Analysis, Social Media Strategy, Global Marketing, Social Media Marketing, Digital Media Strategy, and Marketing
What you'll learn
Skills you'll gain
Social Media, Social Media Strategy, Digital Communications, Facebook, Social Network Analysis, Cross-Channel Marketing, LinkedIn, Customer Engagement, Digital Media Strategy, Business Strategies, and Professional Networking
What you'll learn
Skills you'll gain
Content Strategy, Customer Engagement, Social Media Strategy, Content Marketing, Social Media Marketing, Marketing Strategies, Performance Measurement, Campaign Management, Goal Setting, Marketing, Social Media, Communication Strategies, and Plan Execution
What you'll learn
Skills you'll gain
Social Media Strategy, Social Media Marketing, Social Media Management, Performance Measurement, Content Strategy, Active Listening, Key Performance Indicators (KPIs), Social Media Campaigns, Social Media, Resource Management, Goal Setting, Marketing, Marketing Strategies, and Customer Engagement
What you'll learn
Skills you'll gain
Media Planning, Key Performance Indicators (KPIs), Social Media Campaigns, Target Audience, Smart Goals, Calendar Management, Performance Measurement, Active Listening, B2B Sales, Social Media Marketing, Social Media Strategy, Client Services, Content Creation, and Marketing Strategies
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
El tiempo para completarla varía dependiendo de tu planificación, pero la mayoría de los estudiantes completan el Programa Especializado en 5 meses.
Cada curso del programa se ofrece mensualmente.
Debes tener algún conocimiento general sobre estrategias de comunicación digital. Este Programa Especializado está diseñada principalmente para profesionales de nivel estratégico y para desarrolladores de marketing digital, pero el material se puede aplicar a cualquiera que esté interesado en mejorar sus conocimientos sobre las estrategias de comunicación en medios sociales.
More questions
Financial aid available,