Fundação Instituto de Administração
Inteligência Artificial Aplicada ao CRM Specialization
Fundação Instituto de Administração

Inteligência Artificial Aplicada ao CRM Specialization

Estratégia centrada no consumidor e tecnologia. Entenda como uma eficiente gestão de dados pode tornar a experiência do seu cliente única, aumentando o engajamento com sua marca e gerando receita para a empresa.

Anderson França
Beatriz Pimenta

Instructors: Anderson França

Included with Coursera Plus

Get in-depth knowledge of a subject

(42 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(42 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in Portuguese (Brazil)
75 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Fundação Instituto de Administração

Specialization - 4 course series

What you'll learn

Skills you'll gain

Customer Relationship Management, Data-Driven Decision-Making, Consumer Behaviour, Big Data, Sales Management, Customer experience strategy (CX), Customer Data Management, Target Market, Customer Retention, Customer Acquisition Management, Business Metrics, Customer Insights, Analytics, and Artificial Intelligence

What you'll learn

Skills you'll gain

Big Data, Data Science, Data-Driven Decision-Making, Data Mining, Data Modeling, Data Analysis, Databases, Strategic Decision-Making, Machine Learning Methods, Business Analytics, Predictive Analytics, and Data Processing

What you'll learn

Skills you'll gain

Data Manipulation, Data Analysis, Statistical Programming, R Programming, Plot (Graphics), Data Structures, Software Installation, Tidyverse (R Package), Data Import/Export, Ggplot2, Integrated Development Environments, and Data Visualization Software

What you'll learn

Skills you'll gain

Machine Learning, Predictive Analytics, Deep Learning, Data-Driven Decision-Making, Artificial Intelligence, Customer Relationship Management, Supervised Learning, Unsupervised Learning, Artificial Neural Networks, Customer Data Management, and Applied Machine Learning

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Anderson França
Fundação Instituto de Administração
10 Courses6,251 learners
Beatriz Pimenta
Fundação Instituto de Administração
1 Course1,547 learners

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