University of Michigan
Generative AI in Business Specialization
University of Michigan

Generative AI in Business Specialization

Bring Generative AI Into Your Business. Master strategies to evaluate, plan, and implement generative AI solutions to deliver value for your business.

Andrew Wu

Instructor: Andrew Wu

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Get in-depth knowledge of a subject
4.7

(75 reviews)

Beginner level
No prior experience required
8 hours to complete
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(75 reviews)

Beginner level
No prior experience required
8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Explore the new possibilities generative AI presents across various business and professional settings

  • Formulate a comprehensive action plan to integrate generative AI into your business, and construct a detailed blueprint for the solution

  • Master the strategies to build, scale, and evaluate your generative AI solution

Details to know

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Taught in English
3 practice exercises

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Michigan

Specialization - 3 course series

What you'll learn

  • Understand the core capabilities of leading generative AI tools as applied to business and professional settings

  • Envision and forecast new business possibilities offered by generative AI in the short and medium-term

  • Understand the key technical components of the generative AI technology

Skills you'll gain

Large Language Modeling, Solution Design, Prompt Engineering, Technology Strategies, Automation, Artificial Intelligence, Business Process Management, ChatGPT, Strategic Thinking, Innovation, Business Transformation, Business Workflow Analysis, Case Studies, Generative AI, Responsible AI, and Digital Transformation

What you'll learn

  • Identify the right problems in your business where generative AI can deliver the highest value

  • Align your problems with the right generative AI solution types

  • Determine the right data in your business to integrate into your generative AI solution

Skills you'll gain

Business Analysis, Data Integration, Stakeholder Communications, Business Planning, Decision Making, Data Strategy, Generative AI Agents, Generative AI, Business Solutions, Data Quality, Technology Roadmaps, AI Product Strategy, and Business Strategy

What you'll learn

  • Understand the current landscape of generative AI-driven business model transformation across a variety of industries and organization types

  • Identify and communicate effectively with various stakeholders affected by the transformation

  • Develop and apply a quantitative framework to rigorously assess the impact of generative AI on your organization

Skills you'll gain

Innovation, Communication Strategies, AI Product Strategy, Risk Management, Stakeholder Communications, Process Design, Business Strategy, Business Solutions, Generative AI, Performance Measurement, Business Planning, Customer experience strategy (CX), Solution Design, and Talent Acquisition

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Instructor

Andrew Wu
University of Michigan
8 Courses122,341 learners

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