Did you know that companies with well-defined sales territories can see up to 30% increases in overall sales productivity? This short course was created to help sales professionals and managers accomplish mastery in managing sales territories and leveraging sales technologies for enhanced performance.



B2B and Territory Sales Strategies and Techniques
This course is part of Sales Excellence Specialization

Instructor: Fatimata Hane
Access provided by Coursera Learning Team
8,707 already enrolled
(110 reviews)
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What you'll learn
Gain the ability to analyze market data and geographic information to segment territories strategically.
Develop skills in applying advanced sales methodologies, specifically in B2B environments.
Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.
Acquire proficiency in using modern CRM software and analytics platforms.
Skills you'll gain
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There are 4 modules in this course
This course in B2B and Territory Sales Strategies and Techniques equips you with essential skills for excelling in B2B sales. It includes strategic territory management, advanced sales methods, and the use of cutting-edge sales technologies. The course focuses on understanding B2B markets, identifying target customers, assessing competition, and developing region-specific sales strategies.
What's included
1 video1 reading
You will develop the skills to strategically assess, plan, and manage sales territories effectively. This includes understanding territory dynamics, identifying key prospects, and implementing tailored sales strategies to maximize revenue generation within assigned territories.
What's included
2 videos3 readings1 assignment
You will learn and apply advanced B2B sales techniques to engage with clients, build relationships, and close deals successfully. This outcome encompasses consultative selling approaches, value proposition communication, objection handling, and negotiation strategies specifically tailored to B2B environments.
What's included
2 videos1 reading1 assignment
Upon completion of this lesson, you will be able to effectively utilize sales technologies and tools, including CRM systems, sales analytics platforms, and other relevant tools, to optimize sales performance within B2B contexts. You will demonstrate proficiency in leveraging these tools to enhance productivity, streamline processes, and make informed decisions to support efficient sales operations
What's included
2 videos1 reading2 assignments
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Reviewed on Nov 25, 2024
The best content on B2B and Territory sales and techniques for a Sales person.
Reviewed on Apr 8, 2025
Nice Experience but I also need certificate for my linkedin profile.
Reviewed on Jan 21, 2025
very relevant and up-to-date strategies and information
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