Meta
Meta Data Analyst with GenAI Professional Certificate
Meta

Meta Data Analyst with GenAI Professional Certificate

Launch your career in data analytics. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta in 5 months or less. No degree or prior experience required.

Brandon Larkin
Brandi Robinson
Anke Audenaert

Instructors: Brandon Larkin

Included with Coursera Plus

Earn a career credential that demonstrates your expertise

(862 reviews)

Beginner level

Recommended experience

5 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Earn a career credential that demonstrates your expertise

(862 reviews)

Beginner level

Recommended experience

5 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Collect, clean, sort, evaluate, and visualize data

  • Apply the OSEMN, framework to guide the data analysis process, ensuring a comprehensive and structured approach to deriving actionable insights

  • Use statistical analysis, including hypothesis testing, regression analysis, and more, to make data-driven decisions

  • Develop an understanding of the foundational principles of effective data management and usability of data assets within organizational context

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
108 practice exercises

Professional Certificate - 5 course series

What you'll learn

  • Apply the data analysis process OSEMN to marketing data

  • Compare and contrast various data formats and their applications across different scenarios

  • Identify data gaps and articulate the strengths and weaknesses of collected data

Skills you'll gain

Exploratory Data Analysis, Data Storytelling, Data Collection, Data Cleansing, Key Performance Indicators (KPIs), Data Analysis, Data Management, Data Visualization, Business Analysis, Data Literacy, Analytical Skills, Data Quality, Analytics, Data Manipulation, Marketing, Business Metrics, Data Modeling, and Generative AI

What you'll learn

  • Clean data with spreadsheets and use common spreadsheet formulas to calculate summary statistics

  • Write foundational SQL statements and queries to extract data in spreadsheets

  • Create charts in Google Sheets and use Tableau to visualize data and use dashboards to create data visualizations

Skills you'll gain

Google Sheets, Tableau Software, Data Visualization Software, Data Manipulation, Spreadsheet Software, SQL, Dashboard, Correlation Analysis, Data Storytelling, Pivot Tables And Charts, Exploratory Data Analysis, Statistical Analysis, Data Analysis, Data Cleansing, Marketing Analytics, Data Visualization, and Descriptive Statistics

What you'll learn

  • Sort, query, and structure data in Pandas, the Python library

  • Describe how to model and interpret data using Python

  • Create basic data visualizations with Python libraries

Skills you'll gain

Data Manipulation, Pandas (Python Package), Exploratory Data Analysis, Data Visualization, Matplotlib, Data Cleansing, Programming Principles, Data Visualization Software, Python Programming, Jupyter, Scripting Languages, Data Modeling, Data Analysis, and Scripting

What you'll learn

  • The basic principles of descriptive and inferential statistics

  • Use statistical analyses to make data-driven decisions

  • How to formulate and test hypotheses and take action based on the outcome

Skills you'll gain

Descriptive Statistics, Regression Analysis, Statistical Modeling, Sampling (Statistics), Spreadsheet Software, Time Series Analysis and Forecasting, Statistics, Analytics, Statistical Inference, Bayesian Statistics, Statistical Analysis, Tableau Software, Data Analysis, Statistical Hypothesis Testing, Statistical Methods, Marketing Analytics, Probability & Statistics, and Data Modeling

What you'll learn

  • How to apply the fundamentals of data collection and data quality management

  • Different type data storage solutions and architectures, including big data management and how they are used

  • The fundamentals of data privacy and compliance, as well as the basics of machine learning

Skills you'll gain

Data Storage, Data Security, Data Analysis, Machine Learning, Data Governance, Data-Driven Decision-Making, Data Quality, Data Collection, Data Architecture, Information Privacy, Big Data, Data Visualization Software, and Data Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Brandon Larkin
Meta
2 Courses33,677 learners
Brandi Robinson
2 Courses40,750 learners
Anke Audenaert
Meta
41 Courses963,588 learners
Victor Geislinger
Meta
1 Course26,396 learners

Offered by

Meta

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Frequently asked questions

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)