Do I need to take the courses in a specific order?

We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.

Will I earn university credit for completing the Specialization?

Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Spécialisation Planning a Digital Marketing Strategy

Ce spécialisation n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

Spécialisation Planning a Digital Marketing Strategy

Develop Data-driven Digital Marketing Strategies. Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI.

Instructeur : Cathal Melinn

Inclus avec Coursera Plus

Série de 3 cours

Approfondissez votre connaissance d’un sujet

4.6

(6 avis)

niveau Débutant

Expérience recommandée

1 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Série de 3 cours

Approfondissez votre connaissance d’un sujet

4.6

(6 avis)

niveau Débutant

Expérience recommandée

1 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Ce que vous apprendrez

Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI.
Gain expertise in developing a digital marketing strategy using key frameworks such as SWOT, PESTEL, and SOSTAC, and setting SMART objectives.
Learn how to execute and track digital marketing strategies, address customer journeys, and evaluating key performance metrics

Vue d'ensemble

Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification.

This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector. By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective digital strategy can help a business grow and thrive in this dynamic environment.

After completing all courses in this Specialization, you will be able to

Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI.

Gain expertise in developing a digital marketing strategy using key frameworks such as SWOT, PESTEL, and SOSTAC, and setting SMART objectives.

Learn how to execute and track digital marketing strategies, address customer journeys, and evaluating key performance metrics

Upon completion, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Professional Membership to unlock your next opportunity in a community of over 320k members. The Professional Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing.

Ce qui est inclus

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Anglais

43 exercices pratiques

Améliorez votre expertise en la matière

Acquérez des compétences recherchées auprès d’universités et d’experts du secteur
Maîtrisez un sujet ou un outil avec des projets pratiques
Développez une compréhension approfondie de concepts clés
Obtenez un certificat professionnel auprès de Digital Marketing Institute

Spécialisation - série de 3 cours

In this Specialization, learners will solve a broad range of authentic business problems as they apply the skills and techniques they learn along the way. Learners will create buyer personas, as well as a digital marketing channel plan to identify the inbound and outbound channels used by these personas. Based on their digital marketing channel plan, learners will also create an ideal team plan to outline the skillsets required to meet their business objectives, engage their personas with the correct digital channels, and improve the overall digital customer experience (CX) of their business.

An Introduction to Digital Marketing and Digital Strategy

COURS 19 heuresVoir le cours

Ce que vous apprendrez

Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.

Compétences que vous acquerrez

Digital Marketing, Agile Methodology, Customer experience improvement, Digital Transformation, Cross-Channel Marketing, Marketing Budgets, Digital Media Strategy, Return On Investment, Customer Insights, MarTech, Customer experience strategy (CX), Marketing Strategy and Techniques, Strategic Thinking, Marketing Effectiveness, Social Media Management, Marketing Planning, Social Media, Consumer Behaviour et Key Performance Indicators (KPIs)

Digital Channel Planning Strategy

COURS 29 heuresVoir le cours

Ce que vous apprendrez

Gain an understanding of channel planning and the key tactics for leveraging various digital marketing channels
Develop expertise in outbound marketing tactics, including how to set up, manage, and measure the performance of YouTube and video campaigns.
Develop an effective ecommerce website or app, use social commerce tools, and implement strategies for social customer service

Compétences que vous acquerrez

Social Media Strategy, Marketing Strategy and Techniques, Digital Advertising, E-Commerce, Email Marketing, Content Marketing, Customer Service, Search Engine Optimization, Digital Marketing, Marketing Channel, Marketing Analytics, Marketing Automation, Digital Media Strategy, Demand Generation, Customer Relationship Management (CRM) Software, Web Applications, Marketing Communications et Social Media Marketing

Data and Digital Strategy Execution

COURS 38 heuresVoir le cours

Ce que vous apprendrez

Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI.
Gain expertise in developing a digital marketing strategy using key frameworks such as SWOT, PESTEL, and SOSTAC, and setting SMART objectives.
Learn how to execute and track digital marketing strategies, address customer journeys, and evaluating key performance metrics

Compétences que vous acquerrez

Data Management, Digital Marketing, Data-Driven Decision-Making, Data Ethics, Target Audience, Data Analysis, Marketing Analytics, Performance Measurement, Marketing Automation, Marketing Strategies, Strategic Decision-Making, Business Analytics, Strategic Marketing, Web Analytics and SEO, Smart Goals, Cross-Channel Marketing, Customer Analysis, MarTech et Pay Per Click Advertising

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

Cathal Melinn

Digital Marketing Institute

10 Cours112 210 apprenants

Offert par

Digital Marketing Institute

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Foire Aux Questions

The DMI is the world leader in Digital Marketing Certification, home to over 320k members, and 100k certified members, our courses are globally recognized and endorsed by some of the top industry bodies including the American Marketing Association. Visit: www.digitalmarketinginstitute.com for more information.

Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 2-3 months.

No previous knowledge or experience in digital marketing is required. This Specialization is designed for anyone interested in understanding how cutting-edge digital and social strategies can help businesses.

You will gain a deeper understanding of the core principles of digital marketing, and will know how to lead, develop, and nurture high-performing digital teams. You can use this knowledge to create effective digital marketing strategies, transition to a new career, or improve your own business. You will also have a strong foundation for further study related to digital marketing.