Is this program completely online?

Yes, it is completely online. You can access your lectures and readings anytime and anywhere via the web or mobile device.

Which jobs does this program prepare for?

This program prepares you for entry-level jobs as SEO Specialist, Digital Marketing Analyst, Content Marketing Coordinator, Social Media Coordinator, Marketing Assistant, or CRM Coordinator.

Do I need to take the courses in a specific order?

We highly recommend taking the courses in the order presented, as the content builds on information from earlier lessons.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.

Unilever Digital Marketing Analyst Certificat Professionnel

Ce certificat professionnel n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

Unilever Digital Marketing Analyst Certificat Professionnel

Unlock your future in digital marketing analytics.. Build job-ready skills for an in-demand career as a digital marketing analyst. No degree or prior experience required.

Enseigné en Français (doublage IA)

Instructeur : Unilever Team

Inclus avec Coursera Plus

Série de 4 cours

Obtenez une qualification professionnelle qui traduit votre expertise

4.7

(275 avis)

niveau Débutant

Aucune connaissance prérequise

2 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Série de 4 cours

Obtenez une qualification professionnelle qui traduit votre expertise

4.7

(275 avis)

niveau Débutant

Aucune connaissance prérequise

2 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Ce que vous apprendrez

With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.

Digital marketing analysts are responsible for collecting and interpreting data to evaluate the performance of digital marketing efforts, improve strategies, and contribute to achieving marketing goals and objectives. This program will teach you the essential tasks, analytics, tools, and methodologies utilized by entry-level analysts. You’ll gain experience through hands-on projects, and apply your skills effectively in real-world scenarios. By the end of this program, you’ll be able to: Describe fundamental marketing concepts such as customer personas, customer segmentation, marketing funnels, and value propositions. Apply marketing planning frameworks to prove a structured approach to developing, implementing and evaluating digital marketing strategies. Segment customers and create customer journey maps. Utilize web analytics, specifically Google Analytics 4 to perform SEO analysis, create custom reports, and design conversion events. Use data storytelling techniques to present insights. Describe data-driven marketing strategies. Assess and optimize ROI. Enhance campaign performance through ongoing analysis.

Ce qui est inclus

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Français (doublage IA)

101 exercices pratiques

Certificat professionnel - série de 4 cours

This program is focused on building real-world experience. You’ll take on the role of an entry-level analyst working for a fictitious consumer goods company to market a new fictitious product. With over 30 unique assignments, you’ll use spreadsheets and Google Analytics to analyze data and make recommendations. Some specific tasks you will be asked to do include:

Optimize a website for search engines.
Develop a social media content and metrics plan
Document campaign performance testing insights

Customer Understanding and Digital Marketing Channels

COURS 120 heures4.7 (228 évaluations)Voir le cours

Ce que vous apprendrez

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages.

After completing this course, you will be able to: - Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions. - Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions. - Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes. - Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation. - Identify the relationship between customer experience and content marketing and brand storytelling. - Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix. - Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each.

Compétences que vous acquerrez

Customer Analysis, Marketing Strategies, Persona Development, Digital Marketing, Marketing Planning, Content Marketing, Brand Marketing, Customer Insights, Goal Setting, Strategic Marketing, Marketing, Smart Goals, Email Marketing, Marketing Channel, Social Media Marketing, Marketing Analytics, Digital Advertising, Online Advertising, Customer experience strategy (CX) et Target Audience

Measurement and Analysis

COURS 228 heures4.8 (58 évaluations)Voir le cours

Ce que vous apprendrez

The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as well as A/B testing and campaign performance reporting.

After completing this course, you will be able to: - Set up an SEO objective and perform keyword research. - Construct and apply a value proposition and identify how to analyze performance of SEO strategy. - Define web analytics and associated KPIs. - Identify key features of the Google Analytics Platform, set up a Google Analytics Dashboard and describe other popular platforms and their key features. - Define the 4Cs of social media marketing and recognize SMART objectives. - Describe the RACE Planning Framework. - Identify top social media platforms and assess the best platform to use for a given strategy and objective. - Design a campaign strategy end-to-end and identify where to automate monitoring and adjusting. - Identify the steps to implement testing for a campaign strategy and plan for performance testing.

Compétences que vous acquerrez

A/B Testing, Search Engine Optimization, Smart Goals, Performance Analysis, Google Analytics, Keyword Research, Social Media Marketing, Value Propositions, Advertising Campaigns, Marketing Strategies, Marketing Analytics, Social Media Strategy, Digital Marketing, Key Performance Indicators (KPIs), Web Analytics et Search Engine Marketing

Campaign Performance Reporting, Visualization, & Improvement

COURS 322 heures4.6 (40 évaluations)Voir le cours

Ce que vous apprendrez

The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.

After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix. - Identify what campaign structures impact ROI and common pitfalls to avoid. - Assess and readjust ROI. - Identify the steps to plan and implement market campaign analysis. - Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.

Compétences que vous acquerrez

Key Performance Indicators (KPIs), Smart Goals, Return On Investment, Marketing Strategies, Data Storytelling, Data Visualization Software, Marketing Analytics, Marketing Channel, Performance Measurement, Data Quality, Data-Driven Decision-Making, Performance Reporting, Marketing Effectiveness, Data Ethics, Market Analysis et Advertising Campaigns

Advanced Tools for Digital Marketing Analytics

COURS 421 heures4.8 (58 évaluations)Voir le cours

Ce que vous apprendrez

The Advanced Tools for Digital Marketing Analytics course explores cutting-edge tools and technologies that are transforming the landscape of digital marketing analytics such as marketing automation and scaling strategies, predictive analytics and algorithms, video and mobile marketing trends, as well as artificial intelligence (AI), natural language processing (NLP), and ethics. You’ll also walk through preparing a portfolio and supporting a career change to digital marketing analyst.

After completing this course, you will be able to: - Describe marketing automation and software applications that support it. - Strategically assess scalability options for marketing campaigns. - Identify the current applications of predictive analytics for digital marketing. - Use data summarization, experimentation, and analysis as an application for targeting. - Describe the future of video and mobile marketing and their impact on the digital marketing channel mix. - Describe how AI and machine learning benefit digital marketing campaigns. - Define NLP and identify its impact on digital marketing. - Examine ethical considerations impacting digital marketing and recognize the potential impact of future advances.

Compétences que vous acquerrez

Predictive Analytics, Marketing Automation, Digital Marketing, Natural Language Processing, Artificial Intelligence, Marketing Analytics, Advanced Analytics, MarTech, Marketing Channel, Video Production, Machine Learning, Business Ethics, Marketing Effectiveness, Data Analysis, Marketing Strategies et Analytics

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

Unilever Team

Unilever

8 Cours66 657 apprenants

Offert par

Unilever

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Foire Aux Questions

Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.

Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.

A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.

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¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)