Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers expect more personalized and engaging experiences from brands. This specialization introduces the building blocks of Generative AI and how Generative AI frameworks, applications, and considerations are essential to create and sustain an effective AI marketing solution. This specialization is ideal for marketing professionals who want to learn the basic Generative AI principles and use Generative AI to increase productivity for marketing services within their organization.
Generative AI in Marketing Specialization
Generative AI in Marketing Specialization
Enhance marketing creativity using Generative AI. Discover how Generative AI can impact and transform your marketing organization.
Instructor: Rajkumar Venkatesan
Included with 
Get in-depth knowledge of a subject
(89 reviews)
Beginner level
Recommended experience
1 month at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(89 reviews)
Beginner level
Recommended experience
1 month at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
You will use the fundamentals of Generative AI to practice creating logos marketing content and services.
You will learn how to review and deploy a chatbot for marketing and customer service.
You will learn how to implement an AI Marketing strategy and how to navigate the various strategic internal and external considerations.
Overview
Skills you'll gain
- Design Thinking
- Customer Insights
- Marketing Design
- Business Marketing
- Digital Marketing
- Brand Strategy
- Large Language Modeling
- Search Engine Marketing
- Customer experience strategy (CX)
- Digital Advertising
- Machine Learning
- Branding
- Customer Communications Management
- Keyword Research
- Brand Awareness
- Persona Development
- Marketing Strategy and Techniques
- AI Personalization
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
8 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Virginia Darden School Foundation
Specialization - 4 course series
What you'll learn
You will learn the basic principles and frameworks of Generative AI in marketing.
You will learn how to effectively "listen" to customer insights through practice by promoting a brand online.
Skills you'll gain
Customer Insights, Digital Marketing, Generative AI, AI Personalization, Large Language Modeling, Google Ads, Consumer Behaviour, Keyword Research, Marketing Strategies, Digital Advertising, Promotional Strategies, Customer experience strategy (CX), Content Marketing, Search Engine Marketing, and Marketing Analytics
What you'll learn
You will learn how to create a brand essence statement for brand awareness.
You will learn how to create a logo for a brand using Generative AI.
Skills you'll gain
Generative AI Agents, Branding, Brand Strategy, Brand Awareness, Marketing Design, Digital Advertising, Advertising, Brand Loyalty, and Brand Management
What you'll learn
You will learn how to evaluate and enhance a chatbot’s performance for marketing and customer service.
You will learn how to customize Generative AI for customer support and customer engagement.
Skills you'll gain
Customer Service, ChatGPT, AI Personalization, Customer Support, Customer Communications Management, Generative AI, Performance Improvement, Persona Development, Customer experience improvement, Customer Engagement, Target Audience, and Performance Analysis
What you'll learn
You will learn the key strategic considerations of change management and ethics in Generative AI.
You will learn how to create a customer journey map.
Skills you'll gain
Change Management, Digital Transformation, Information Privacy, Business Strategy, Responsible AI, Design Thinking, Customer Relationship Management, Business Ethics, Marketing Analytics, Business Marketing, Competitive Intelligence, Customer experience strategy (CX), Artificial Intelligence, and Marketing Strategy and Techniques
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
15 Courses499,272 learners
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Tools | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
No prior experience is required, however some familiarity with basic marketing and AI is helpful.
This entire specialization can be completed in 12 weeks as there are 3 courses in which you can allocate 4 weeks per course.
It is recommended to take the courses in order. Each course builds from the previous course.
More questions
Financial aid available,