¿Sueles escuchar la palabra "marketing " a diario, pero no estás seguro de lo que realmente significa o por qué una empresa lo necesita?, ¿Sabes que el marketing es importante para tu empresa, producto o servicio, pero no estás seguro de por dónde empezar?
Estrategia de marketing Specialization
Estrategia de marketing Specialization
Desarrollar su estrategia de marketing. Los fundamentos de la investigación de mercado, el posicionamiento, el marketing mix y las campañas.
Instructors: Ramon Diaz-Bernardo
Included with 
Get in-depth knowledge of a subject
(477 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(477 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Value Propositions
- Marketing Effectiveness
- Marketing Planning
- Data Collection
- Target Market
- Market Analysis
- Data Analysis
- Product Lifecycle Management
- Product Marketing
- Survey Creation
- Market Research
- Strategic Marketing
- Marketing
- Business Planning
- Product Management
- Marketing Strategies
- Market Data
- Marketing Communications
- Product Strategy
- Consumer Behaviour
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
16 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from IE Business School
Specialization - 5 course series
What you'll learn
Skills you'll gain
Market Research, Consumer Behaviour, Survey Creation, Experimentation, Research Design, Data Collection, B2B Sales, Decision Making, Market Data, Target Market, Data Analysis, Marketing Strategies, Marketing, and Marketing Psychology
What you'll learn
Skills you'll gain
Value Propositions, Marketing Strategy and Techniques, Market Analysis, Target Market, Product Marketing, Market Trend, Marketing Planning, Marketing, Competitive Analysis, Strategic Marketing, and Consumer Behaviour
What you'll learn
Skills you'll gain
Marketing Communications, Marketing Channel, Product Strategy, Product Lifecycle Management, Promotional Strategies, Strategic Marketing, Advertising, Media Planning, Marketing Planning, Integrated Marketing Communications, Sales Strategy, Marketing, Product Management, and Price Negotiation
What you'll learn
Skills you'll gain
Business Strategies, Customer Analysis, Customer Acquisition Management, Key Performance Indicators (KPIs), Marketing Management, Marketing Budgets, Marketing Communications, Business Metrics, Brand Strategy, Marketing Strategies, Brand Awareness, Product Strategy, Analysis, Market Analysis, Marketing Effectiveness, Business Planning, Marketing Planning, Competitive Analysis, Smart Goals, and Customer Retention
What you'll learn
Skills you'll gain
Marketing Analytics, Consumer Behaviour, Case Studies, Marketing Management, Competitive Analysis, Marketing Communications, Plan Execution, Marketing Planning, Hospitality Management, Market Analysis, Strategic Marketing, Product Marketing, Market Dynamics, Brand Strategy, Marketing Strategy and Techniques, Return On Investment, Customer Analysis, and Hotels and Accommodations
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,