This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Business English Specialization
Top instructor
Business English Specialization
Build Communication Skills in Business English. Advance in your career and broaden your abilities.
Instructors: Andrea Mürau Haraway
Included with 
Get in-depth knowledge of a subject
(1,211 reviews)
Intermediate level
Some related experience required
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(1,211 reviews)
Intermediate level
Some related experience required
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Marketing Planning
- Brainstorming
- Business Communication
- Selling Techniques
- Telephone Skills
- Business Correspondence
- English Language
- Business Marketing
- Purchasing
- Promotional Strategies
- Meeting Facilitation
- Advertising
- Product Planning
- Negotiation
- Business Planning
- Marketing Budgets
- Sales Presentations
- Marketing Communications
- Marketing
- Business Writing
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
91 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Arizona State University
Specialization - 4 course series
What you'll learn
Skills you'll gain
Business Communication, Employee Coaching, Communication, Meeting Facilitation, Writing, Business Correspondence, Team Building, Recruitment, English Language, Verbal Communication Skills, Staff Management, Business Leadership, and Telephone Skills
What you'll learn
Skills you'll gain
Business Communication, Business Ethics, Negotiation, English Language, Influencing, Communication Strategies, Budgeting, Leadership, Finance, Financial Acumen, Business Correspondence, Purchasing, Financial Forecasting, Verbal Communication Skills, Presentations, Communication, and Audit Working Papers
What you'll learn
Skills you'll gain
Persuasive Communication, Brainstorming, Consultative Selling, Employee Surveys, Advertising, Sales Presentations, Business Correspondence, Communication Strategies, Marketing Communications, Business Marketing, Promotional Strategies, Selling Techniques, Vocabulary, Presentations, and Product Promotion
What you'll learn
Skills you'll gain
Business Communication, Marketing Planning, Project Documentation, Financial Analysis, Budgeting, Business Reporting, Product Planning, Business Planning, English Language, Business Writing, Marketing Budgets, and Presentations
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
The time varies depending on the frequency with which courses are offered, but many students complete the specialization within 6 months.
This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.
More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)
It is not required that you take the courses in the order they are presented. However, the course "Business English: Management and Leadership" is a good introduction to the rest of courses in this specialization.
More questions
Financial aid available,