What background knowledge is necessary?

In order to successfully complete the Specialization, it is recommended to have at least two to three years of experience in an organizational setting, especially in a design role or with designers

Do I need to take the courses in a specific order?

If you are enrolled in the Specialization, we strongly recommend you follow the sequence of courses suggested to build upon your understanding of topics -- 1) Digital Disruption, 2) Leveraging Design Methods to Identify Business Opportunities, 3) Using Design to Generate Innovative Business Solutions, and 4) Storytelling/Re-brand your Brand.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Business Innovation and Digital Disruption Specialization

Parsons School of Design, The New School

Business Innovation and Digital Disruption Specialization

Leverage Innovation to Increase Market Share. Learn how to use creative strategies and practices to transform your business.

Instructors: Patricio O'Gorman

Included with Coursera Plus

Learn more

4 course series

Get in-depth knowledge of a subject

4.6

(33 reviews)

Intermediate level

Recommended experience

2 months at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

4 course series

Get in-depth knowledge of a subject

4.6

(33 reviews)

Intermediate level

Recommended experience

2 months at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

Fundamentals of design thinking and its application for business development and innovation
How to formulate and express your strategy, and the impact of digital disruption on organizations
Fundamentals of marketing and how to reposition your brand

Overview

In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization.

The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

66 practice exercises

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Universidad de Palermo

Specialization - 4 course series

Through this specialization, developed by Parsons School of Design and Universidad de Palermo, students master the fundamentals of design thinking and its application to business development and innovation.

The technical aspects of business modeling and strategy development are also covered. Students acquire the fundamentals of marketing and learn how to reposition their brand and new value proposition in the marketplace using their brand as a strategic asset.

Digital Disruption

Course 113 hours4.7 (22 ratings)View course

What you'll learn

Examine how digital technologies influence internal operations ("being digital") and external interactions ("going digital") of a company.
Recognize different types of innovation and explore the interplay between technology and innovation.
Apply modern tools to summarize the main elements of the concept of business plans and their function.

Skills you'll gain

Digital Transformation, Business Modeling, Business Strategies, Business Strategy, Innovation, Technology Strategies, Business Technologies, Organizational Change, Design Thinking, Business Transformation, and Emerging Technologies

Leveraging Design Methods to Identify Business Opportunities

Course 221 hours4.7 (15 ratings)View course

What you'll learn

Understand the importance of design and the responsibilities of designers
Examine the expanding role of design and the tools helping it grow
Analyze how design frameworks can help you find opportunities and frame problem statements
Assess opportunities, experiences, and the use of a canvas

Skills you'll gain

Design Thinking, Business Risk Management, Business Modeling, Market Opportunities, Ethical Standards And Conduct, Human Centered Design, Design and Product, Strategic Thinking, Innovation, Customer experience strategy (CX), Design, Process Design, and User Experience

Using Design to Generate Innovative Business Solutions

Course 321 hours4.7 (12 ratings)View course

What you'll learn

Examine design thinking methodologies and essentials
Choose a business model to maximize opportunity and manage shifts
Assess challenges in the design process
Develop solutions to design challenges and problems

Skills you'll gain

Design Thinking, Growth Strategies, Sustainable Business, Business Modeling, Business Solutions, Consumer Behaviour, Innovation, User Experience, Value Propositions, Customer experience improvement, Design, Sales Process, and Prototyping

Storytelling / Re-brand your Brand

Course 413 hours4.3 (20 ratings)View course

What you'll learn

Understand the concept of storytelling and its applicability to organizations and personal brands.
Acquire tools to create brand narratives using both traditional and new media communication channels.
Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.

Skills you'll gain

Storytelling, Brand Strategy, Strategic Communication, Data Storytelling, Presentations, Content Creation, Business Strategy, Drive Engagement, Branding, Persuasive Communication, and Marketing Communications

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Patricio O'Gorman

Universidad de Palermo

1 Course2,072 learners

Lorena Amarante

Universidad de Palermo

1 Course2,310 learners

Terry Behan

Parsons School of Design, The New School

4 Courses2,504 learners

Offered by

Universidad de Palermo

Parsons School of Design, The New School

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Frequently asked questions

You do not need to take the courses in order to understand the content of any other course. However, completing them in order will give you a more holistic understanding of how you can innovate your business.

Time to completion will vary based on your schedule and individual pace. Most learners are able to complete the Specialization in 3-6 months.

Participation in this online specialization is not for credit and does not constitute enrollment at the University. The certificate of completion does not confer a University grade, course credit or degree.

By the end of this specialization, you will be able to: 1) Understand the fundamentals of design thinking and its application for business development and innovation, 2) Know how to formulate and express your strategy, and the impact of digital disruption on organizations, and 3) Grasp the fundamentals of marketing and how to reposition your brand.

Business Innovation and Digital Disruption Specialization

What you'll learn

Overview

Skills you'll gain

What’s included

Advance your subject-matter expertise