Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Innovation for Entrepreneurs: From Idea to Marketplace
Innovation for Entrepreneurs: From Idea to Marketplace
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. Thomas J. Mierzwa
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Gain insight into a topic and learn the fundamentals.
4.6
(698 reviews)
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
- Market Research
- Design Thinking
- Product Testing
- Product Development
- Product Planning
- Team Building
- Commercialization
- Team Motivation
- Team Management
- Technology Strategies
- Customer Insights
- Business Modeling
- New Product Development
- Market Opportunities
- Value Propositions
- Product Strategy
- User Research
- Innovation
- Business Strategies
- Entrepreneurship
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
What's included
10 videos9 readings1 assignment
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
What's included
8 videos1 reading1 assignment
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
What's included
9 videos1 reading1 assignment
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
What's included
10 videos1 reading1 assignment
This modules addresses how to find, hire, and motivate your employees.
What's included
6 videos2 readings2 assignments
Earn a career certificate
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Instructor
Instructor ratings
4.7 (58 ratings)Offered by
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4.6
698 reviews
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Showing 3 of 698
MK
5
Reviewed on Jul 25, 2017
This was a very informative course and I would highly recommend it to anyone who's eager to learn the basics of formulating a business model.
DT
5
Reviewed on Aug 26, 2022
Nice to explore the Innovation for Entrepreneurs: From Idea to Marketplace
BA
5
Reviewed on Jan 26, 2023
I think it was excellent for anyone with a innovative idea! It gives you the knowledge to gain confidence in whatever industry you want to start a business in!
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