In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.



Meta Social Media Marketing Capstone
This course is part of Meta Social Media Marketing Professional Certificate

Instructor: Anke Audenaert
Access provided by Coursera Learning Team
51,401 already enrolled
(688 reviews)
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What you'll learn
Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate
Skills you'll gain
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Build your Marketing expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta

There are 3 modules in this course
This week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.
What's included
5 videos8 readings2 assignments1 app item
In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.
What's included
2 videos1 peer review
This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.
What's included
3 videos7 readings1 app item1 discussion prompt
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Reviewed on Dec 19, 2024
This tested everything I had learned over the course and helped me gain my professional certification. I highly recommend.
Reviewed on Jan 30, 2021
A very good course, very professional and giving you practical skills. I am very impressed and I am grateful for the materials that help me in my work.
Reviewed on Jan 27, 2022
Fantastic course. Great instructors, courses were clear and relevant. Overall, wonderful course!!!
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Status: AI skills
University of Maryland, College Park

Digital Marketing Institute
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