Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.



Entrepreneurship Capstone
This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. James V. Green
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There are 6 modules in this course
Value innovation, your solution, and your initial business model canvas
What's included
10 videos9 readings1 assignment
Discovering the customer and interviewing customers
What's included
6 videos5 readings1 assignment
Analyzing customers
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3 readings1 assignment
Marketing mix, sales forecasting, and managing the sales pipeline
What's included
5 videos6 readings1 assignment
Product fit, validation, and scaling.
What's included
5 videos1 reading1 assignment
Creating a business plan
What's included
2 videos2 readings1 assignment
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Reviewed on May 23, 2020
It was a good overall summary. Lots of things we already saw in the specialization but it didn't hurt to revisit.
Reviewed on Aug 22, 2021
it has been the most interesting course and strongly recommends people to take them
Reviewed on Sep 5, 2021
excellent and practical apporach to entrepreneurship.
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Fundação Instituto de Administração

University of Maryland, College Park

University of Illinois Urbana-Champaign

University of Maryland, College Park

