In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales. We’ll cover essential techniques to help you seal deals confidently. I’ll guide you through these foundational concepts with engaging, easy-to-follow discussions and short videos. Plus, interactive visual aids will make learning the concepts more enjoyable and accessible.



Business-to-Consumer (B2C) Sales Strategies and Techniques
This course is part of Sales Excellence Specialization


Instructors: Pavi Narayanan
Access provided by Coursera Learning Team
1,639 already enrolled
(15 reviews)
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What you'll learn
Demonstrate an understanding of B2C Sales and identify relevant examples.
Apply strategies to identify your target audience.
Demonstrate effective communication and product knowledge to build consumer trust.
Apply basic sales techniques to convert prospects into customers.
Skills you'll gain
- Communication
- Closing (Sales)
- Product Demonstration
- Brand Loyalty
- Sales Strategy
- Selling Techniques
- Rapport Building
- Company, Product, and Service Knowledge
- Sales Presentation
- Target Audience
- Customer Relationship Building
- Consumer Behaviour
- Sales
- General Sales Practices
- Customer Engagement
- Product Promotion
- Business-To-Consumer
Details to know

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There is 1 module in this course
This course provides all the basics you need to thrive as a sales rep. Apply these strategies with focus and determination, and you’ll see your sales numbers rise like never before! In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales.
What's included
14 videos5 readings1 assignment2 discussion prompts
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Reviewed on May 11, 2025
I liked the discussion and comparison of B2B and B2C sales, even though this is a course on B2C sales.
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