In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.



Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
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What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- People Management
- Accrual Accounting
- Operations Management
- Project Design
- Process Management
- Corporate Finance
- Operational Efficiency
- Return On Investment
- Process Analysis
- Financial Reporting
- Strategic Marketing
- Branding
- Capital Budgeting
- Financial Accounting
- Financial Statement Analysis
- Human Capital
- Marketing
- Finance
- Financial Statements
- Peer Review
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Specialization - 6 course series
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Introduction to Financial Accounting
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Managing Social and Human Capital
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Introduction to Corporate Finance
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Introduction to Operations Management
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You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.
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Wharton Business Foundations Capstone
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