This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
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Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Analytics
- Peer Review
- Descriptive Analytics
- Customer Insights
- Marketing Analytics
- Fraud detection
- Data Analysis
- Predictive Analytics
- Business Analytics
- Business Intelligence
- Business Research
- Data-Driven Decision-Making
- Talent Management
- Financial Statement Analysis
- Financial Data
- People Analytics
- Human Resources Management and Planning
- Financial Analysis
- Business Analysis
- Financial Forecasting
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Taught in English
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Specialization - 5 course series

Customer Analytics
Course 111 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Consumer Behaviour
Category: Customer Insights
Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Descriptive Analytics
Category: Regression Analysis
Category: Marketing
Category: Analytics
Category: Marketing Analytics
Category: Marketing Strategies
Category: Market Research
Category: Data Collection

Operations Analytics
Course 211 hours
What you'll learn
Skills you'll gain
Category: Simulation and Simulation Software
Category: Decision Tree Learning
Category: Risk Analysis
Category: Decision Making
Category: Microsoft Excel
Category: Forecasting
Category: Probability Distribution
Category: Operations Management
Category: Demand Planning
Category: Process Optimization
Category: Business Analytics
Category: Data-Driven Decision-Making
Category: Spreadsheet Software
Category: Operational Analysis
Category: Descriptive Analytics
Category: Predictive Analytics
Category: Analytics
Category: Business Operations

People Analytics
Course 38 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Talent Management
Category: Performance Analysis
Category: Predictive Analytics
Category: Network Analysis
Category: Organizational Effectiveness
Category: Data Analysis
Category: Employee Performance Management
Category: Employee Retention
Category: Collaboration
Category: Workforce Planning
Category: Performance Management
Category: Data-Driven Decision-Making
Category: Human Resources Management and Planning
Category: Analytics

Accounting Analytics
Course 49 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Financial Analysis
Category: Fraud detection
Category: Financial Forecasting
Category: Performance Analysis
Category: Accounting
Category: Financial Statement Analysis
Category: Key Performance Indicators (KPIs)
Category: Analytics
Category: Operational Analysis
Category: Return On Investment
Category: Business Metrics
Category: Financial Data
Category: Finance
Category: Business Analytics

Business Analytics Capstone
Course 513 hours
What you'll learn
Skills you'll gain
Category: Business Planning
Category: Advertising
Category: Data Analysis
Category: Key Performance Indicators (KPIs)
Category: Business Strategy
Category: Peer Review
Category: Analytics
Category: Business Intelligence
Category: Strategic Thinking
Category: Business Analytics
Category: Business Research
Category: Digital Advertising
Category: Business Analysis
Category: Performance Measurement
Category: Business Strategies
Category: Strategic Planning
Category: Marketing Analytics
Category: Data-Driven Decision-Making
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