This course is ideal for individuals seeking to develop essential marketing skills for a career in the hospitality industry. It will cover the fundamentals of hospitality marketing and gain a competitive edge in this dynamic industry. This course covers key principles and strategies, from understanding customer needs and market trends to planning effective campaigns across various channels, including digital platforms.
Dubai Hospitality Marketing
Dubai Hospitality Marketing
Instructor: Dubai College of Tourism
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Develop Customer-Centric Marketing Strategies
Learn Digital Marketing Techniques
Understand and adapt to the evolving hospitality landscape
Skills you'll gain
- Content Marketing
- Online Advertising
- Marketing Strategy and Techniques
- Marketing
- Market Trend
- Marketing Planning
- Target Market
- Consumer Behaviour
- Customer Relationship Management
- Marketing Channel
- Promotional Strategies
- Customer Insights
- Adaptability
- Customer experience improvement
- Digital Marketing
- Hospitality Management
- Strategic Marketing
- Hospitality
Details to know
Shareable certificate
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Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 2 modules in this course
This module provides a foundational understanding of hospitality marketing. It covers the marketing planning process and key customer-centric approaches. You will gain insights into customer needs, decision-making, and how to effectively segment, target, and position your offerings to meet those needs. You'll also explore innovative strategies for responding to evolving customer demands.
What's included
7 videos3 assignments
This module will assist you to gain the knowledge and tools to thrive in the digital age of hotel marketing. Explore distribution channels, promotional strategies, and key digital marketing techniques to effectively reach and engage potential guests.
What's included
7 videos2 assignments
Instructor
Offered by
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