IBM
IBM AI Product Manager Professional Certificate
IBM

IBM AI Product Manager Professional Certificate

Launch your career as an AI Product Manager. Build in-demand product management and generative AI skills to get job ready in 3 months or less.

Daniel C. Yeomans
Matt Versdahl
SkillUp

Instructors: Daniel C. Yeomans

Included with Coursera Plus

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Earn a career credential that demonstrates your expertise
4.6

(1,400 reviews)

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Earn a career credential that demonstrates your expertise
4.6

(1,400 reviews)

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Apply key product management skills, tools, and techniques to engage and manage key stakeholders and clients

  • Develop a working knowledge of Agile and adaptive methodologies used to expedite product solutions to market

  • Evaluate real-world case studies showcasing the successful integration of AI into existing product management systems

  • Demonstrate the skills and tools knowledge required to be a successful AI Product Manager

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
90 practice exercises

Professional Certificate - 10 course series

What you'll learn

  • Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.

  • Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.

  • Investigate “value creation” and the contributions of the product manager that potentially add value to a product.

  • Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.

Skills you'll gain

Product Management, Product Strategy, Product Lifecycle Management, Market Research, Project Management, Portfolio Management, Cross-Functional Collaboration, Business Acumen, Value Propositions, Stakeholder Management, and Product Development

What you'll learn

  • Apply essential communication and collaboration skills critical to product success

  • Develop interpersonal and business skills essential for product management

  • Analyze various product management communication challenges and identify the impact of communication styles

  • Examine a case study and evaluate both its strengths and areas for improvement and then offer actionable recommendations

Skills you'll gain

Product Management, Stakeholder Engagement, Innovation, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Product Strategy, New Product Development, Product Planning, Competitive Analysis, Team Building, Business Development, Strategic Communication, and Leadership

What you'll learn

  • Identify the product concept using tools and techniques

  • Perform a product external assessment and internal assessment and record your findings in a SWOT template

  • Analyze market and solution requirements and develop a market requirements document (MRD)

  • Develop a product roadmap and perform a financial analysis using a business case

Skills you'll gain

Product Strategy, Product Management, Product Planning, Product Lifecycle Management, Product Roadmaps, Financial Analysis, Team Building, Market Research, Marketing Strategies, Competitive Analysis, Risk Management, Project Management Life Cycle, Agile Product Development, New Product Development, User Requirements Documents, Business Planning, and Market Analysis

What you'll learn

  • Develop a comprehensive product development and launch checklist to enhance success potential

  • Define the required key pre-launch and post launch planning activities to ensure market readiness

  • Review a beta testing checklist to effectively acquire customer feedback and determine key issues that must be addressed

  • Use a checklist to determine overall launch readiness and steps that must be taken to move to the Deliver phase

Skills you'll gain

Product Management, Product Lifecycle Management, Product Testing, Usability Testing, Product Development, Competitive Analysis, Product Roadmaps, Product Requirements, Stakeholder Management, Stakeholder Analysis, Team Building, Market Research, Market Analysis, Product Planning, and New Product Development

What you'll learn

  • Explain the fundamental concepts and applications of AI in various domains.

  • Describe the core principles of machine learning, deep learning, and neural networks, and apply them to real-world scenarios.

  • Analyze the role of generative AI in transforming business operations, identifying opportunities for innovation and process improvement.

  • Design a generative AI solution for an organizational challenge, integrating ethical considerations.

Skills you'll gain

Generative AI, Business Intelligence, Content Creation, Risk Mitigation, Responsible AI, and Natural Language Processing

What you'll learn

  • Describe generative AI and distinguish it from discriminative AI.

  • Describe the capabilities of generative AI and its use cases in the real world.

  • Identify the applications of generative AI in different sectors and industries.

  • Explore common generative AI models and tools for text, code, image, audio, and video generation.

Skills you'll gain

Generative AI, ChatGPT, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), and Machine Learning

What you'll learn

  • Explain the concept and relevance of prompt engineering in generative AI models. 

  • Apply the best practices for creating prompts.

  • Assess commonly used tools for prompt engineering.

  • Apply common prompt engineering techniques and approaches for writing effective prompts.

Skills you'll gain

Prompt Patterns, Prompt Engineering, ChatGPT, Image Quality, and Generative AI

What you'll learn

  • Describe the fundamental concepts of generative AI and its core models

  • Explain the concept of foundation models in generative AI

  • Explore the capabilities of pre-trained models for AI-powered applications.

  • Explore the features, capabilities, and applications of different generative AI platforms, such as IBM watsonx and Hugging Face

Skills you'll gain

Generative Model Architectures, Generative AI, Deep Learning, Natural Language Processing, Prompt Engineering, Large Language Modeling, OpenAI, Responsible AI, and LLM Application

What you'll learn

  • Explain the roles of an AI product manager and the required skills to manage a product lifecycle, and explore their daily routine.

  • Conduct a skills analysis, examine AI opportunities and challenges, and use AI tools in product development and market reach expansion.

  • Describe the AI value proposition, methods for communicating with stakeholders, the AI process, stages of AI product development, and the ROI of AI.

  • Discuss AI integration into the product management lifecycle, AI’s impact and use cases, and strategies for commercializing AI products.

Skills you'll gain

Product Management, AI Product Strategy, Product Lifecycle Management, Commercialization, Stakeholder Communications, Product Development, Team Building, New Product Development, Artificial Intelligence, Return On Investment, and Technical Product Management

What you'll learn

  • Explain the fundamental concepts and benefits of using Generative AI in product management

  • Demonstrate proficiency in using different generative AI tools, such as ChatGPT, Gemini, Copilot, and DALL-E, for product management

  • Analyze the ethical considerations when using generative AI to conceive, plan, and launch products

  • Apply generative AI techniques to improve performance across the product lifecycle

Skills you'll gain

Generative AI, Product Management, Prompt Engineering, Product Lifecycle Management, Customer experience improvement, Microsoft Copilot, AI Product Strategy, Google Gemini, Responsible AI, Digital Transformation, and ChatGPT

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Daniel C. Yeomans
SkillUp
29 Courses151,368 learners
Matt Versdahl
SkillUp
2 Courses113,859 learners
SkillUp
SkillUp
106 Courses320,409 learners
Rav Ahuja
IBM
56 Courses4,344,525 learners
Antonio Cangiano
IBM
5 Courses565,646 learners

Offered by

IBM
SkillUp

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¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)