Enter the dynamic world of product strategy with the "GenAI Product Strategy" Specialization. Designed for aspiring and current product managers, this program enhances your skills in using Generative AI to drive product innovation, manage lifecycles, and transform customer insights. You'll build expertise in strategic planning, lifecycle management, and collaborative leadership across practical scenarios. Upon completion, you'll be equipped to implement AI-driven strategies that enhance customer experiences and foster organizational success.
Spécialisation Product Strategy in the age of GenAI
Spécialisation Product Strategy in the age of GenAI
GenAI Product Strategy. Strategic Insights for Market Impact
Instructeurs : Phil Gold
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niveau Débutant
Expérience recommandée
1 mois à raison de 10 heures par semaine
Planning flexible
Obtenir une qualification professionnelle
Partagez votre expertise avec les employeurs
Approfondissez votre connaissance d’un sujet
niveau Débutant
Expérience recommandée
1 mois à raison de 10 heures par semaine
Planning flexible
Obtenir une qualification professionnelle
Partagez votre expertise avec les employeurs
Ce que vous apprendrez
Utilize GenAI tools to enhance product prototyping and insights.
Develop strategic product lifecycle management and planning.
Drive business innovation through collaborative leadership and AI integration.
Vue d'ensemble
Compétences que vous acquerrez
- AI Product Strategy
- Process Flow Diagrams
- Strategic Prioritization
- Customer Insights
- Design Thinking
- New Product Development
- Product Lifecycle Management
- Market Analysis
- Product Strategy
- Product Planning
- Product Development
- Strategic Planning
- Competitive Analysis
- Ideation
- Go To Market Strategy
- Product Flow Diagram
- Product Management
- Prototyping
- Innovation
Outils que vous découvrirez
Ce qui est inclus
Certificat partageable
Ajouter à votre profil LinkedIn
Enseigné en Anglais
Récemment mis à jour !
août 2025
19 exercices pratiques
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- Acquérez des compétences recherchées auprès d’universités et d’experts du secteur
- Maîtrisez un sujet ou un outil avec des projets pratiques
- Développez une compréhension approfondie de concepts clés
- Obtenez un certificat professionnel auprès de Coursera Instructor Network
Spécialisation - série de 10 cours
Ce que vous apprendrez
Create a compelling Vision and Objectives for your product
Analyze your product’s environment to fuel your product strategy
Identify, define and prioritize your product’s strategic options
Compétences que vous acquerrez
Customer Insights, Product Strategy, Strategic Prioritization, Goal Setting, Team Motivation, Product Roadmaps, Competitive Analysis, Strategic Decision-Making, Regulatory Compliance, Market Analysis, Market Dynamics, Product Management, Strategic Thinking et Business Strategy
Ce que vous apprendrez
Describe the product lifecycle stages and strategic actions at each phase.
Interpret market data to derive actionable insights for product strategy.
Apply principles of collaborative leadership to foster innovation and execution.
Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.
Compétences que vous acquerrez
Market Research, Team Building, Product Strategy, Data-Driven Decision-Making, Organizational Leadership, Communication, Product Lifecycle Management, Innovation, Cross-Functional Collaboration, Strategic Thinking, Market Data, Product Management, Market Analysis, Case Studies et Product Marketing
Ce que vous apprendrez
Identify the principles of PLM.
Apply the steps for effective PLM implementation.
Identify ways to overcome PLM challenges.
Apply the integration of PLM with business strategy.
Compétences que vous acquerrez
Product Lifecycle Management, Innovation, Project Implementation, Technology Strategies, Product Improvement, Product Management, Strategic Planning, AI Product Strategy, Product Strategy, Competitive Analysis, Business Strategy, Product Planning et Business Process
Ce que vous apprendrez
Develop a Go-to-Market Strategy and analyze the customer journey.
Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.
Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.
Compétences que vous acquerrez
Product Flow Diagram, Customer experience strategy (CX), New Product Development, User Research, Product Development, Product Design, Product Roadmaps, Go To Market Strategy, Continuous Improvement Process, Process Flow Diagrams, Analysis, User Feedback et Product Improvement
Ce que vous apprendrez
Utilize Generative AI tools for creating prototyping outlines.
Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.
Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.
Compétences que vous acquerrez
Canva (Software), Generative AI, ChatGPT, Prompt Engineering, Wireframing, Creativity, User Experience Design, Automation, Artificial Intelligence, Prototyping, Design Software et Mockups
Ce que vous apprendrez
Describe the role of Generative AI in transforming customer insights.
Use Gen AI to collect and analyze customer feedback.
Explain how AI can segment customers and predict trends based on behavior.
Apply AI-driven insights to improve customer experience and business strategies.
Compétences que vous acquerrez
Generative AI, Predictive Analytics, Customer Insights, Business Intelligence, User Feedback, Data Analysis, Customer Data Management, Trend Analysis, AI Personalization, Customer experience strategy (CX), Customer Engagement, Data-Driven Decision-Making et Strategic Thinking
Ce que vous apprendrez
Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.
Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.
Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.
Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.
Compétences que vous acquerrez
Empathy, Ideation, Design Thinking, Adaptability, User Feedback, Business Process, Human Centered Design, Business Transformation, Business Solutions, Innovation, Creative Problem-Solving, Overcoming Obstacles, Needs Assessment, Process Design, Creativity et User Research
Ce que vous apprendrez
Analyze the importance and levels of business innovation.
Apply a model to generate opportunities for business improvements.
Implement prototypes strategically while managing resources and embracing failure.
Compétences que vous acquerrez
Innovation, Brainstorming, Business Process, Business Research, Prioritization, Business Strategy, Customer experience improvement, Design Thinking, Business Modeling, Entrepreneurship, Market Opportunities, Business Strategies, Product Development, Critical Thinking, Resource Management, Strategic Thinking, Ideation, New Product Development, Business Priorities et New Business Development
Ce que vous apprendrez
Understand the basics of GenAI and its transformative impact on the product R&D team.
Apply Identify key GenAI tools and techniques applicable to product development processes.
Explore innovative strategies for integrating GenAI into the R&D lifecycle.
Compétences que vous acquerrez
Generative AI, Product Development, Brainstorming, AI Product Strategy, Cross-Functional Collaboration, Process Development, Project Management, Responsible AI, Ideation, Innovation, New Product Development et Ethical Standards And Conduct
Ce que vous apprendrez
Identify the capabilities of GenAI for basic role-specific Product Manager functions.
Experiment with GenAI to determine how it can streamline your work as a Product Manager.
Deploy strategies to integrate GenAI into product management with human oversight and accountability.
Compétences que vous acquerrez
Generative AI, AI Personalization, Product Lifecycle Management, Product Automation, Prototyping, Market Analysis, Product Development, AI Product Strategy, Product Management, Ideation, Responsible AI et Agile Product Development
Obtenez un certificat professionnel
Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.
Instructeurs
3 Cours14 753 apprenants
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Foire Aux Questions
Yes, this program is designed to accommodate all experience levels, making it accessible to those new to product strategy and AI tools.
By completing this Specialization, you'll be prepared to implement advanced product strategies and integrated AI technologies, making you a valuable asset in any product management role.
You will gain proficiency in using GenAI tools such as ChatGPT, Canva, and Adobe Firefly for enhancing product development and prototyping.
Plus de questions
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