What will I be able to do upon completing the Specialization?

This professional certificate is intended for those wanting to pursue an entry level position in public relations or communications. You will gain skills valuable in the following roles to name a few: PR Associate, Communications Coordinator, and Media Relations Coordinator.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.

Microsoft Public Relations and Communications Associate Certificat Professionnel

Ce certificat professionnel n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

Microsoft Public Relations and Communications Associate Certificat Professionnel

Launch your career in public relations. In this program, you’ll learn in-demand skills that will have you job-ready in 5 months or less. No degree or experience required.

Instructeur : Microsoft

Inclus avec Coursera Plus

Série de 5 cours

Obtenez une qualification professionnelle qui traduit votre expertise

4.7

(126 avis)

niveau Débutant

Expérience recommandée

Planning flexible

5 mois à 6 heures une semaine

Apprenez à votre propre rythme

Préparer un diplôme

Série de 5 cours

Obtenez une qualification professionnelle qui traduit votre expertise

4.7

(126 avis)

niveau Débutant

Expérience recommandée

Planning flexible

5 mois à 6 heures une semaine

Apprenez à votre propre rythme

Préparer un diplôme

Ce que vous apprendrez

Plan basic public relations and communications strategies and identify and evaluate metrics for strategy success
Create, organize, and manage various pieces of content for public relations campaigns
Develop a plan to cultivate and maintain relationships with media professionals and leverage relationships for crisis management and brand building
Develop strategies for effectively integrating multiple communication channels to deliver a cohesive message across a PR campaign

Compétences que vous acquerrez

Outils que vous découvrirez

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Anglais

159 exercices pratiques

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Certificat professionnel - série de 5 cours

Are you ready to launch a dynamic career in Public Relations and Communications? This Professional Certificate Program is your gateway to the exciting world of PR, designed specifically for aspiring professionals eager to make a mark in the industry. This comprehensive program brought to you by Microsoft, comprising five courses, equips you with the essential skills and knowledge to excel in various PR roles such as PR Associate, Communications Coordinator, and Media Relations Coordinator.

You'll master the basics of Public Relations, strategic planning, and media relations while exploring the impact of Generative AI. Become proficient in content development and management, leveraging AI tools to enhance your creative process. Learn to handle crises with effective communication strategies, build strong media relationships, and integrate PR with marketing for cohesive campaigns. You'll learn how to use metrics to evaluate PR campaigns and craft comprehensive communication strategies. You will also discover how to conduct a comprehensive stakeholder analysis to identify and characterize different stakeholder groups involved in a PR campaign. Along the way, you will explore how to incorporate Microsoft’s tools, such as Copilot into your future work.

This program not only provides theoretical knowledge but also hands-on experience, preparing you for the real-world challenges of Public Relations. Enroll now and take the first step towards becoming a PR powerhouse!

Projet d'apprentissage appliqué

Throughout the program, you’ll get to practice your new public relations and communications skills through hands-on projects including:

Developing basic PR strategies
Creating and managing content for a PR campaign
Formulating a crisis management communication plan
Designing an integrated PR and marketing campaign
Establishing a comprehensive stakeholder relations and reporting strategy

By the end, you’ll have a professional portfolio that you can show to prospective employers.

Introduction to Public Relations

COURS 126 heures

Ce que vous apprendrez

Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch

Compétences que vous acquerrez

Media Relations, Public Relations, Generative AI Agents, Target Audience, Corporate Communications, Content Creation, Generative AI, Ethical Standards And Conduct, Strategic Communication, Performance Metric, Goal Setting, Communication Planning et Marketing and Public Relations

Content Development and Management

COURS 234 heures

Ce que vous apprendrez

Distinguish different types of PR content based on their purpose and function within a PR campaign
Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content
Develop strategies for organizing and managing various types of PR content efficiently
Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy

Compétences que vous acquerrez

Content Management, Content Development and Management, Content Creation, Workflow Management, Content Management Systems, Proofreading, Content Strategy, AI Product Strategy, Web Content, Generative AI Agents, Promotions and Campaigns, Social Media Content, Blogs, Public Relations, Press Releases, Content Marketing, Media and Communications, Earned Media, Writing and Editing et Marketing and Public Relations

Media Relations and Crisis Management

COURS 328 heures

Ce que vous apprendrez

The core principles and strategies for effective crisis communication for different types of crises
How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis
How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication

Compétences que vous acquerrez

Crisis Management, Media Relations, Stakeholder Communications, Real Time Data, Communication Planning, Internal Communications, Media Strategy, Corporate Communications, Stakeholder Analysis, AI Product Strategy, Public Relations et Communication Strategies

Marketing, Communication, and PR

COURS 428 heures

Ce que vous apprendrez

Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes

Compétences que vous acquerrez

Storytelling, Public Relations, Integrated Marketing Communications, Marketing Communications, AI Personalization, Strategic Communication, Target Audience, Ethical Standards And Conduct, Campaign Management, Marketing and Public Relations, Content Creation, Digital Media Strategy et Marketing Analytics

Stakeholder Relations and Reporting

COURS 522 heures

Ce que vous apprendrez

Conduct a stakeholder analysis to identify key stakeholders and their potential impact and influence in various PR scenarios
Analyze key metrics to assemble basic reports that summarize PR campaign results
Develop a strategic plan for communication with community and government stakeholders that integrates their specific concerns
Implement strategies for stakeholder engagement and the integration of their feedback through a PR campaign

Compétences que vous acquerrez

Strategic Communication, Stakeholder Engagement, Performance Reporting, Stakeholder Communications, Data Visualization, Stakeholder Management, Communication Planning, Performance Metric, Public Affairs, Data Collection, Public Relations, Community Outreach, Stakeholder Analysis, Relationship Building et Marketing Effectiveness

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Prenez une longueur d'avance pour votre diplôme

Lorsque vous aurez terminé ce site Certificat Professionnel, vous pourrez peut-être faire reconnaître vos acquis si vous êtes admis et si vous vous inscrivez à l'un des programmes d'études en ligne suivants.¹

Ce Certificat Professionnel bénéficie d’une recommandation par l’ACE®. Il donne droit à des crédits universitaires dans les établissements d’enseignement supérieur américains participants. Note : La décision d’accepter des recommandations de crédits spécifiques est du ressort de chaque institution.

Instructeur

Microsoft

239 Cours1 956 179 apprenants

Offert par

Microsoft

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Foire Aux Questions

Approximately 5 months, 5-6 hours per week

No background knowledge is necessary. This program is designed for learners who have no experience in the field of Public Relations.

While it is not necessary to take these courses in order. They were created to be taken in the following order:

Introduction to Public Relations
Content Development and Management
Media Relations and Crisis Management
Marketing, Communication, and PR
Stakeholder Relations and Reporting

Plus de questions

Visitez le Centre d'Aide pour les Étudiants

Aide financière disponible,

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)