What background knowledge is necessary?

<text variant="body1">No college degree or prior experience is required.

Do I need to take the courses in a specific order?

The courses in this professional certificate have been designed in a logical sequence. It is recommended that the courses be taken in the order they are presented to derive maximum learning.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.

IBM Digital Marketing and Growth Hacking with GenAI Certificat Professionnel

Ce certificat professionnel n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

IBM Digital Marketing and Growth Hacking with GenAI Certificat Professionnel

Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed.

Instructeurs : IBM Skills Network Team

Inclus avec Coursera Plus

Série de 7 cours

Obtenez une qualification professionnelle qui traduit votre expertise

4.8

(51 avis)

niveau Débutant

Expérience recommandée

Planning flexible

8 semaines à 8 heures une semaine

Apprenez à votre propre rythme

Obtenir un Certificat

Avec des formules payantes

Série de 7 cours

Obtenez une qualification professionnelle qui traduit votre expertise

4.8

(51 avis)

niveau Débutant

Expérience recommandée

Planning flexible

8 semaines à 8 heures une semaine

Apprenez à votre propre rythme

Obtenir un Certificat

Avec des formules payantes

Ce que vous apprendrez

Master the up-to-date practical skills and knowledge that digital marketers use or are required for becoming a growth hacker
Practice concepts and strategies across digital advertising, SEO, content marketing, social media, e-commerce, and email campaigns
Learn how to create, manage, and analyze effective marketing campaigns across major social media platforms, such as Google, LinkedIn, and YouTube
Use GenAI to automate and personalize marketing content, including ad copy, product recommendations, and email promotions

Compétences que vous acquerrez

Outils que vous découvrirez

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Anglais

Récemment mis à jour !

mai 2025

99 exercices pratiques

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Certificat professionnel - série de 7 cours

Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising, search engine optimization (SEO), social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started.

A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email.

This program will teach you the foundational digital marketing skills employers are seeking for entry-level digital marketing roles, including content creation, data analysis, and paid advertising. It will not only help you start your career in digital marketing or become a growth hacker but also provide a strong foundation for future career development in other paths, such as healthcare, education, e-commerce, or real estate.

You’ll also learn the latest tools used by digital marketers, including Google Adwords, Meta Advertising, Yoast SEO, and more.

Upon completion, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You’ll also earn an IBM Digital Badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.

Projet d'apprentissage appliqué

Throughout the program, you’ll complete projects and labs to gain a firm grasp on the required skills commonly used by digital marketers.

Examples of labs and projects included in the program:

Develop advertising campaigns for various social media channels, including Google, Instagram, Facebook, and LinkedIn
Optimize a campaign based on data
Perform influencer marketing selection
Create and optimize rich snippets and schema markups
Build campaigns on Google AdWords
Optimize ecommerce campaigns using Google Shopping
Generate personalized product recommendations
Leverage GenAI tools in digital marketing areas, such as content creation, email marketing, SEO, and social media

The program includes a capstone project that provides a hands-on opportunity to apply your skills in a real-world scenario, guiding you to develop a comprehensive digital and growth hacking marketing strategy.

Introduction to Digital Marketing

COURS 111 heures

Ce que vous apprendrez

Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field

Compétences que vous acquerrez

Digital Marketing, Digital Media Strategy, Market Analysis, Social Media, Business Strategies, Digital Advertising, Market Opportunities, Growth Strategies et Pay Per Click Advertising

Digital Advertising

COURS 215 heures

Ce que vous apprendrez

Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics

Compétences que vous acquerrez

Keyword Research, Google Ads, Paid media, Social Media Campaigns, Online Advertising et Marketing Analytics

Search Engine Optimization and Content Marketing

COURS 314 heures

Ce que vous apprendrez

Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.

Compétences que vous acquerrez

Search Engine Optimization, Content Marketing, Content Strategy, Search Engine Marketing, Web Analytics, Blogs, MarTech, Digital Marketing, Marketing Strategy and Techniques, Content Creation, Web Analytics and SEO, Market Research et Growth Strategies

Social Media Marketing

COURS 412 heures

Ce que vous apprendrez

Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.

Compétences que vous acquerrez

Social Media Management, Content Creation, Social Media Strategy, Drive Engagement, Brand Awareness, Social Media Marketing, Social Media, Content Marketing, Market Research, Social Media Campaigns, TikTok, Customer Engagement, Data-Driven Decision-Making, Content Performance Analysis, Scheduling, Calendar Management, Branding, Instagram, Digital Marketing et Growth Strategies

E-commerce Marketing and Email Campaigns

COURS 513 heures

Ce que vous apprendrez

Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success
Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing
Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns
Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights

Compétences que vous acquerrez

Email Marketing, E-Commerce, Decision Making, Sales, Strategic Marketing, Copywriting, Customer Relationship Building, Customer Retention, Performance Metric, Online Advertising et Automation

Generative AI: Accelerate your Digital Marketing Career

COURS 615 heures

Ce que vous apprendrez

Job-ready, practical skills for leveraging generative AI in digital marketing 
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Compétences que vous acquerrez

AI Personalization, Search Engine Optimization, Email Marketing, Generative AI, Keyword Research, Content Creation, Digital Advertising, Prompt Engineering, Advertising Campaigns, Marketing, E-Commerce, Responsible AI, Copywriting, Marketing Strategies, Marketing Automation et Social Media Marketing

Capstone Project: Digital Marketing and Growth Hacking

COURS 719 heures

Ce que vous apprendrez

Demonstrate your digital marketing and AI skills in this portfolio-worthy capstone project that will stand out to employers
Design and execute a digital marketing strategy using core concepts from SEO, content marketing, paid advertising, social media, and email marketing
Develop campaign assets, including briefs, content plans, ad strategies, email sequences, and AI-enhanced materials tailored to a target audience
Apply practical skills in audience targeting, budgeting, channel selection, and performance forecasting to simulate real-world marketing challenges

Compétences que vous acquerrez

Search Engine Optimization, Target Audience, Social Media Strategy, Advertising Campaigns, Digital Marketing, Content Marketing, Smart Goals, Presentations, E-Commerce, Content Strategy, Paid media, LinkedIn, Market Analysis, Social Media Marketing, Digital Advertising, Social Media Campaigns, Web Analytics, Marketing Analytics et Business Analysis

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeurs

IBM Skills Network Team

84 Cours1 574 801 apprenants

SkillUp

107 Cours325 719 apprenants

Rajesh Menon

IBM

8 Cours14 974 apprenants

Offert par

IBM

SkillUp

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	Catégorie : Ce certificat

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Étudiant(e) depuis 2020

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Foire Aux Questions

This program is self-paced. On average, learners who spend 5–6 hours a week can complete it in approximately 2 months. Those spending 8–10 hours a week can complete it in approximately 2 months.

This professional certificate is ideal for you if you:

Want to start a career in marketing or develop your skills in digital marketing
Are a marketing professional transitioning from traditional marketing to digital marketing
Are an owner of a small business or start-up seeking to manage your digital marketing efforts
Are a freelance writer, blogger, or designer looking to expand your skill set and offer digital marketing services
Are a digital marketer or a consultant looking to expand your skill set and offer digital marketing services
Are a student in marketing, communications, or a related field, keen to start a career in the industry

No college degree or prior experience is required.

The professional certificate equips you with the knowledge and hands-on experience to build job-ready skills in key areas of digital marketing.

You will learn to plan and execute effective paid campaigns through digital advertising and paid media. Additionally, you will be able to optimize SEO best practices, conduct keyword research, and apply content strategies to enhance online visibility.

The program also covers implementing e-commerce and email marketing strategies by optimizing product listings, using insights, and crafting engaging emails.

With generative AI tools and techniques, you can create personalized content and automate marketing campaigns for greater efficiency.

By the end of this course, you will be able to apply these skills to develop a comprehensive digital marketing strategy, including goal setting, budgeting, and audience targeting.

Digital marketing uses online channels such as search engines, social media, email, and websites to promote products, services, or brands. It is crucial in today's digital age because it helps businesses reach a global audience, engage customers in real time, and drive measurable results through data-driven strategies. Effective digital marketing improves brand awareness, generates leads, and increases sales.

A successful digital marketing strategy includes several key components:

·Search Engine Optimization (SEO): Optimizing content to rank higher on search engines.

·Content Marketing: Creating valuable content to attract and engage audiences.

·Social Media Marketing: Promoting brands and interacting with customers on platforms like Facebook, Instagram, and LinkedIn.

·Email Marketing: Sending targeted messages to nurture leads and build customer relationships.

·Paid Advertising (PPC): Running ads on platforms like Google Ads and social media.

·Analytics & Data Measurement: Tracking performance and optimizing campaigns for better results.

To succeed in digital marketing, you need a mix of technical and creative skills, including:

SEO and SEM Knowledge: Understanding how search engines rank content and how to optimize for visibility.
Content Creation and Copywriting: Crafting engaging blog posts, social media content, and ad copy.
Data Analytics: Using tools like Google Analytics to track performance and optimize campaigns.
Social Media Management: Engaging audiences on platforms like LinkedIn, Instagram, and TikTok.
Email Marketing and Automation: Creating effective email campaigns that nurture leads.
Paid Advertising (PPC): Running targeted ads on platforms like Google Ads and Facebook.

Plus de questions

Visitez le Centre d'Aide pour les Étudiants

Aide financière disponible,

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)

Ce certificat professionnel n'est pas disponible en Français (France)

IBM Digital Marketing and Growth Hacking with GenAI Certificat Professionnel

Ce que vous apprendrez

Compétences que vous acquerrez

Outils que vous découvrirez

Détails à connaître

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

Certificat professionnel - série de 7 coursNouvelles compétences en matière d’IA

Introduction to Digital Marketing

Ce que vous apprendrez

Compétences que vous acquerrez

Digital Advertising

Ce que vous apprendrez

Compétences que vous acquerrez

Search Engine Optimization and Content Marketing

Ce que vous apprendrez

Compétences que vous acquerrez

Social Media Marketing

Ce que vous apprendrez

Compétences que vous acquerrez

E-commerce Marketing and Email Campaigns

Ce que vous apprendrez

Compétences que vous acquerrez

Generative AI: Accelerate your Digital Marketing Career

Ce que vous apprendrez

Compétences que vous acquerrez

Capstone Project: Digital Marketing and Growth Hacking

Ce que vous apprendrez

Compétences que vous acquerrez

Obtenez un certificat professionnel

Instructeurs

Offert par

Comparer avec des produits similaires

Vous aimerez peut-être aussi

Compétences connexes

Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Ouvrez de nouvelles portes avec Coursera Plus

Faites progresser votre carrière avec un diplôme en ligne

Rejoignez plus de 3 400 entreprises mondiales qui ont choisi Coursera pour les affaires

Foire Aux Questions

How long does it take to complete the Professional Certificate?

Who should take this professional certificate?

What background knowledge is necessary?

Plus de questions

Certificat professionnel - série de 7 cours